About Us

You’re probably expecting us to say how passionate we are about football or sports in general. Or perhaps you expect us to say that we are crazy about the world of betting? The reality is we’re not, particularly. We leave these things to the experts – you.

Our thing is data, statistics and probabilities. At heart, we’re numbers people. We’re dispassionate about scores and match events for their own sake, but we are very interested in how far and why they differ from our predictive models.

We’re based in London, UK and launched the site in March 2024. Our ambition is to be a one-stop-shop for stats hungry sports fans around the world. 

Let’s go.