Novi Pazar is a Serbian football club based in the city of Novi Pazar. The club was founded in 1928 and has a rich history in Serbian football. Throughout the years, Novi Pazar has competed in various divisions of the Serbian football league system. The club's home venue is the Gradski stadion, which has a seating capacity of around 12,000 spectators. Novi Pazar is known by its nickname "Pazarci," which refers to the people from the city of Novi Pazar. The club has had some notable accomplishments, including winning the Serbian League West division in the 2010-2011 season, which earned them promotion to the Serbian SuperLiga. Additionally, Novi Pazar has participated in several editions of the Serbian Cup.